Every Latino Vote Matters!
Latinos, it's time to make some noise! With an electrifying 34.5 million Hispanic Americans gearing up to hit the polls this year, the Latino power is pulsing stronger than ever.
Latinos are blazing trails, marking the most rapid expansion of any racial or ethnic group in the U.S. electorate since the 2018 midterms. That's a staggering rise of 4.7 million eligible Hispanic voters in just a few years, accounting for a whopping 62% of the total growth in voting power nationwide. It’s time to mobilize. Let's turn up the volume and make our vibrant voices echo in every ballot box!
Take the First Steps to Activate Your Voice!
The Importance of the Latino Vote
Every vote tells a story. For the Latino community, it’s a narrative of resilience, dreams, and boundless potential. But did you know that during the 2020 general election, Latinos had the lowest registration rate of all racial and ethnic groups, both nationally and in California?
At the national level, while our Latino community saw a 61.1% registration rate, this was over 10 percentage points below the overall average. But there's a silver lining. Once registered, an impressive 88% of Latino voters made their voices heard, showcasing our community's passion and commitment.
In the Golden State, the story echoes similarly. Only a tad above 60% of eligible Latino Californians registered, a figure below the overall state's average of 69.4%. Yet, once on the rolls, nearly 91% made it to the ballot boxes. A striking testament to our community's power and potential.
However, there's a pressing concern: Latinos were the only group to witness a decrease in representation from eligibility to the ballot box, sliding from 32% of eligible voters to 27% of actual voters. This means, more than ever, we need to bridge this gap. We have the power, the potential, and the numbers.
!Tu Voz, Tu Voto, Tu Vida!®
As California’s leading Minority Owned and Operated media company, Meruelo Media launches the first-of-its-kind "!Tu Voz, Tu Voto, Tu Vida!" (Your Voice, Your Vote, Your Life!) campaign, a robust initiative crafted to amplify Latino voter participation across Southern California, particularly in communities that often go unheard.
In collaboration with California Latino Leaders, our campaign utilizes an innovative cross-media and multi-language platform. This isn't just about politics – it's a call to action, echoing the importance of each vote and voice in our community. We’re leveraging our expansive Southern California cluster of TV and Radio stations, top-tier Digital platforms, Studios, and influential Community Events. And, adding to our voice, a star-studded lineup of celebrities and on-air personalities, all united in this mission.
Alex Meruelo, the visionary behind Meruelo Group, believes in harnessing the potential of our harder-to-reach Latino communities. With the support of our Latino elected and community leaders, we aim to bring relatable conversations to the fore, ensuring our community not only understands their voting power but embraces it fully.
Vision:
Our vision for the "!Tu Voz, Tu Voto, Tu Vida!®" campaign is deeply rooted in the values and passions that define both Meruelo Media and our founder, Alex Meruelo. As the son of Cuban immigrant parents, Alex's journey from humble beginnings to building a corporate empire serves as a testament to the boundless potential within every individual, regardless of their background. He understands the importance of social responsibility and is dedicated to setting the stage for all minorities to take action, find inspiration, and rise to make a difference, no matter the scale.
Alex Meruelo's passion for driving change and giving back to the community has shaped him into not only an accomplished entrepreneur and business leader but also a dedicated philanthropist. This campaign is a natural extension of his commitment to empowering voices and amplifying their impact.
At Meruelo Media, we proudly stand as the only certified minority-owned media group in Los Angeles. We see our role as more than just broadcasters; we are community builders.
Through Meruelo Media's powerful digital assets, we aim to reach a wide audience while continuing to entertain communities. Our approach seeks to engage individuals in essential conversations, humanizing elected leaders, and instilling a profound understanding of the significance of their voices. We envision a campaign that transcends traditional boundaries, igniting the passion of individuals from all walks of life and inspiring them to be active participants in shaping their future.
Our vision is clear: to create a more informed, engaged, and united community, where every voice is heard, and every vote is celebrated as a symbol of our collective strength.
Mission:
Our mission is to empower and elevate the Latino community's voice through the "!Tu Voz, Tu Voto, Tu Vida!®" campaign. Our unwavering dedication is to double Latino voter turnout, dispel myths and misinformation that have plagued our communities, and inspire every individual to view voting as an inherent right and a cherished privilege, rather than an ordinary obligation. Through this transformative initiative, we aspire to not only increase voter participation but also foster a deep connection between our community and state and federal elected officials. We are committed to eradicating the barriers that have kept Latinos from fully engaging in the democratic process.
By amplifying the authentic stories, experiences, and concerns of our Latino brothers and sisters, we aim to empower every family to participate actively in shaping their future. We believe that when one voice is heard at the ballot box, it reverberates across households, encouraging everyone to join in this vital civic duty. Our campaign is more than just a call to vote; it's a movement that celebrates unity, dispels misconceptions, and embraces the power of informed citizenship. Together, we will build bridges, break down barriers, and ensure that every Latino knows their voice matters, and their vote is the key to a brighter future. Join us in embracing "!Tu Voz, Tu Voto, Tu Vida!" – Your Voice, Your Vote, Your Life!